Hip-hop mogul and activist Russell Simmons was enraged when mega home improvement franchise Lowes pulled ads that represented TLC’s reality series American Muslims, I’ve been watching his tweets the past few days goin IN.
The show follows five Muslim families in the town of Dearborn, Michigan. Lowes pulled the ads after receiving complaints about the show Entertainment Weekly reports Simmons felt strongly about the ads being removed and stated, “This can’t happen in America; [Lowe’s] needs to fix this immediately,” Simmons said, calling the move Islamophobic. “They can’t get away with that, it’s ridiculous. There are American principals at stake here. I can’t imagine the Anti-Defamation League, the NAACP, the National Urban League, or any organization that fights for their own rights will allow this to happen to any other group because they know they’re next.”
Shots fired! Russell is so adamant about the ads being up that he tweeted this morning “I’m trying to buy ads during #AllAmericanMuslim airing this Sunday, but now they are saying they are sold out. I will keep trying.” He’s one man you simply don’t mess with and it looks like Simmons isn’t giving up on this one and we respect it!