NIKEiD did it several years ago, helping create a market for product customization. Now, the latest major brand to follow the trend is iconic headwear manufacturer, New Era.
Via their newly launched New Era By You website, the brand allows customers the option to customize either a 59FIFTY fitted or 5FIFTY snapback from scratch, choosing the color variations on each panel of the cap, the visor, and even the stitching, as well as the logos.
At the present, only new and old MLB teams are available for use in the logo choices.
While the finalized version of your cap is more costly than one they carry in stock, the appeal of the uniqueness of your choices make it worth it.
New Era’s new custom New Eras are open now. Head over to NewEraByYou.com to start the design process.