Simon Cowell’s SYCO Entertainment has partnered with Jada Pinkett-Smith and Will Smith’s Overbrook Entertainment in conjunction with Sony Pictures, to develop and eventually launch a live, new international TV show as a tool to find the world’s best DJs.
According to Deadline, this new venture will capture the recent rise of the DJ phenomena.
“We have been working on this show for over a year and we wanted to partner with the right people. As soon as I met Jada and Miguel from Overbrook, I knew they would be our ideal partners,” says Cowell. “DJ’s are the new rock stars, it feels like the right time to make this show.”
Jada Pinkett Smith added, “This show will comb the world to find a new breed of talent. I am happy to be creating it alongside Simon Cowell, the Sony team, and my partner Miguel Melendez, on behalf of the Overbrook family.
Sony Pictures Television will soon announce their broadcast partners in both the US and the UK.