Fashion

Rihanna To Produce U.K. Fashion Competition Show


Rihanna has found a new way to get some unique stage outfits.

Rihpac will be hitting Britain’s fashion scene in search of undiscovered designers for a new television show. Teaming up with Girls Aloud star Nicola Roberts, who will serve as host, Rihanna will take on the role of executive producer and work behind the scenes in the untitled series set to release this summer.

Sky Living HD announced on Thursday that it has teamed up with media company Twenty Twenty for the series. Much like Project Runaway, Roberts and Rihanna will gather 10 contestants for a competition to design outfits for musicians and celebrities. Their final task will give designers the opportunity to design an outfit for her Wireless performance in Hyde Park in July.

“I’ve always had a great love of fashion,” said Rihanna. “It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today.

“I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”

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