The numbers are in on one of hip-hop’s busiest weeks ever. After going head-to-head on shelves last Tuesday (June 18), Kanye West’s Yeezus, J. Cole’s Born Sinner and Mac Miller’s Watching Movies with the Sound Off claim the top three spots on the Billboard 200 — and HDD have got the stats. Despite using unorthodox promotional methods, Yeezus earns Kanye his fifth No. 1 with 328,800 first-week sales. Not only falling short of its 360-380k projections, this also marks Mr. West’s lowest first-week performance ever. His previous lowest was The College Dropout, which moved 441,000 copies back in 2004.
In a close second is J. Cole’s Born Sinner, which totalled 297,922 units. The record is a victory all round for Cole, topping his 270-290k projections and outperforming his 2011 debut, Cole World: The Sideline Story, which sold 218,000 first-week copies. Meanwhile, Mac Miller sits comfortably at No. 3 after Watching Movies with Sound Off shifted 101,795 units — a shade over its 100k prediction. This isn’t far off the 145,000 first-week copies Blue Slide Park topped the Billboard 200 with back in 2011 — not bad considering he didn’t have a charting single this time round.